One problem with studies using self-reporting methods is that there is often a sense of under-reporting when it comes to how much people will admit that they drink.
This is a common issue with self-reporting type studies, and it is assumed that all individuals under-report by the same amount.
To confirm or refute this assumption, a group of Canadian
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Surveying Canadian citizens between 2008 and 2010 (43,371 participants total), the researchers determined drinking frequencies for each participant and compared these data to actual sales data.
Important findings:
Continue reading Under-reporting Alcohol Consumption in Surveys – How Common and by Whom?
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