Tag Archives: consumer behavior

Diet Choices

Italian Consumers Split on Nutritional & Health Claims of Diets

You may have read a lot about the nutritional and health claims of the Mediterranean diet (and other diets for that matter) touted by researchers, bloggers, journalists, and many others. The big question becomes: is anyone even listening?

A new paper from a group of researchers in Italy aimed to address this question, specifically focusing on whether these nutritional and

Photo by juliegomoll (Grocery shopping at the HyperMart in Cairo) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Photo by juliegomoll (Grocery shopping at the HyperMart in Cairo) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
health claims are actually of interest to consumers, and if they are, which types of consumers are interested.

This was a relatively small pilot study, doing face-to-face interviews with 240 individuals who were in charge of the grocery shopping for their household in Milan, Italy.

Important Findings:

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